Countering the Pink Aisle With Engineering Toys for Girls

literaturejunkiee:

“More than just a Princess”

Originally posted on MAKE:


Goldieblox is a wonderful company that started last year with a Kickstarter campaign to bring their first toy to market (they drew huge crowds to their booth at Maker Faire Bay Area). They specialize in creating engineering toys for girls, and they’ve put out this wonderful new promo video that gets to the heart of the matter: we need to up-end the pink toy aisles in our toystores, and get more STEM-related kits and toys on the shelves that will appeal to the girls who will be our leaders tomorrow. Their motto, “more than just a princess,” is perfect.

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